Love it or hate it, you can’t deny that TikTok is an incredibly popular site with millions of daily users consuming all the content its creators have to offer. It may seem like a total waste of time (and in many ways it is); however, there are those who know how to take advantage of TikTok to their benefit. Such is the case of a game that has been around for 10 years and which recently reached a ridiculous number of downloads thanks to TikTok.
We are talking about Subway Surfers, a popular game for iPhone and Android that recently reached the number of 4 billion downloads. We remind you that the game arrived in 2012, but that it resurfaced last year becoming the most downloaded mobile title of 2022.
“We are very proud of our Sybo team for reaching the 4 billion download milestone and very grateful to our global community of surfers, who have stayed loyal to the game all this time,” said Mathias Gredal Nørvig, CEO. of Sybo, at the GDC 2023.
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As we already mentioned, Subway Surfers debuted in 2012 and gained some popularity. However, in recent years it has resurfaced thanks to TikTok, a platform on which various creators use gameplay videos to get users’ attention. Thanks to this it became extremely popular.
What do you think about this new? Did you think TikTok would help a game like Subway Surfers so much to resurface to reach this milestone? Tell us in the comments.
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