season of skinny cows within the large telecommunications companies in our country. It is not a new situation, it is something that we already know, but it is extremely surprising to enter their websites and not see even a measly offer. For many years we have gotten used to demolition discounts of up to 50% for 12 months and right now the outlook is bleak. As a potential customer, I don’t see any incentive to switch to Movistar, Orange or Vodafone, except for television content.
The large Spanish telecommunications operators have a manifest difficulty to compete in the market. The competition has long offered full-speed fiber, unlimited data, or comprehensive bundled packages. The little difference between them is on television and, at a time of skyrocketing inflation and a difficult economic situation, it is difficult to convince new customers. If we add to that the absence of discounts, things are not looking good.
Well it’s true that this situation it has been “imposed” on them in some way. The regulation does not end up benefiting the large operators that have had to maintain the investment rhythm without having a clear return on these payments. Small operators or large streaming platforms have grown thanks to their million-dollar outlays and are now fierce competition.
There are many years of investment wear and tear to which we have to add the general stock market crash. The set of all these things has ended up having an impact on the consumer who no longer has interesting discounts to become clients of these companies. We review the current situation of your fiber and mobile rates.
From throwing the house out the window to nothing
We begin the review of Movistar and its flagship product miMovistar. It is enough to enter their website to see that we do not have any kind of discount to contract this product. The only monetary incentive we have is to access Sports and Motor for 9.50 euros for 3 months or the Fiction with Disney+ package for 8 euros for 3 months. That is, little for a new user to opt for these options.
In Orange the situation is quite similar. When we enter the fiber and mobile rates section, we see that there is no type of discount for new customers. We choose the options that we choose in its configurator, we will see that the result is the same: full price with 12 month stay. Paying the full price of the rate is something I can do at any time, so I don’t have an urgent need to hire Orange right now.
And we end the review with Vodafone. In this case, we must be fair and say that they do have a discount for new customers who contract fiber and mobile. Specifically, we will discount 5 euros per month in One Unlimited Max and One Unlimited Duo. It is clear that they are discounts, but it is also clear that they are very far from the discounts that Vodafone once had and that swept new customers.
And now that?
As we have seen, a complicated picture among the big three, although it is not much better in the MásMóvil Group either. Yoigo and MásMovil All they do is match the price of 600 megabyte fiber to that of 300 megabyte fiber in combinations with mobile during the first 3 months. Pretty bland if you’re trying to get new customers.
Meanwhile, Digi it continues to eat ground with low prices and will be very attentive to the possible remedies imposed by Brussels to the merger between Orange and MásMóvil. Who knows if this forced commercial passivity of the big operators won’t bring them more than one upset in the coming months.
