One of the arguments of regulators opposing Microsoft’s purchase of Activision Blizzard is the possibility of Call of Duty becoming an exclusive to the Xbox ecosystem. The North American company has insisted that this is not the case and has promised that the franchise will continue to be multiplatform. Assumptions come and go, but there is also data to consider and recently Microsoft did the same to show that there is no risk for PlayStation.
Video: A DISASTER: the purchase of Activision Blizzard
Microsoft Responds With Survey Showing Minimal Impact To PlayStation From Activision Purchase
An exclusive report from Axios shared the result of a survey carried out by YouGov, a British analysis firm that was hired by Microsoft, in which it seeks to prove that the impact of the Activision Blizzard purchase will be minimal in terms of platform preference for play call of duty According to the data, only 3% of Activision FPS users on PlayStation said they would switch to Xbox in the hypothetical scenario that the IP is no longer available on Sony consoles. Yes, Xbox practically asked the awkward question and in the case of the most passionate fans, 10.5% of them indicated that they would follow the franchise to Xbox if that was the case.
One of the UK’s main arguments against the deal is that Microsoft would have financial incentives to make Call of Duty Xbox/PC-only, regardless of Microsoft’s promises not to
And the UK backed that up with its own survey
As you’ll see in the story: two surveys, two results
— Stephen Totilo (@stephentotilo) March 6, 2023
This survey was ordered by Microsoft in response to a survey conducted by the UK Competition and Markets Authority (CMA) through DJS Research last December, which found that 15% of respondents would switch from PlayStation to Xbox in a Call of Duty exclusivity status.
With the above, Microsoft seeks to demonstrate to the regulator that it makes no sense to make Call of Duty an exclusive since the company knows that the big business is as a multiplatform franchise. Recently, information from PlayStation was revealed in which it assures the CMA that it simply could not make as many exclusives, nor as good, if the IP leaves its consoles, accepting that it is one of the essential sources of income for the business of PlayStation. the brand.
On the other hand, the meeting between Microsoft and the CMA revealed something interesting since the company not only promised to comply with the modifications requested by the regulator, it also assured that it would hire a third-party agency to guarantee that these are applied and respected. once the purchase is approved.
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