The CEO De Siervo: “We are experiencing another historic and fundamental moment for our media company, to grow and launch ourselves into the future”
An increasingly launched and international Serie A League. This is what emerges from the “Leaders” summit, one of the most important worldwide for the sports and football industry in Abu Dhabi. “The Lega Serie A road show starts today, which will last six months and touch 5 continents in view of the next cycle of audiovisual rights sales – said CEO Luigi De Siervo -. A few meters from here we opened our new headquarters, after New York last May we are experiencing another historic and fundamental moment for our media company, to grow and launch ourselves into the future”.
Development
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De Siervo then explained the importance of the champions in enhancing the Serie A brand: “When we arrived in the League we had had 3 sponsors for over 20 years and in just 3 years the partners have become 10: international brands that have doubled our turnover, testifying to the trust and interest in our product. We have worked constructively and collectively to enhance the assets, i.e. the players, with greater growth in content and visibility. Our football can boast global brands and starpower players such as Di Maria, Ibrahimovic, Leao, Osimhen, Dybala, Immobile, Lukaku and Lautaro just to name a few, but there are many others. We have also set up and will push the Legends project, international Ambassadors such as Totti, Del Piero, Vieri, Cannavaro, Kakà and Shevchenko, all capable of bringing Italian football to the world”.
Thanks Naples
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A thought also at the time of Napoli: “To be a leader in the world we must win internationally and Italian football is becoming more important in Europe than ever before. A sort of all in with Napoli who are breaking every record. And the six other teams all in the running in European competition.Ours is the most exciting league, as evidenced by the fact that four different teams could clinch the title in four years, unlike the Bundesliga and Ligue 1. This is also great value for who buys and distributes our product”.
Serie A in the Middle East
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Finally, the point on TV rights in the Middle East: “The future also passes through here with 50% of the population under the age of 25, we have over 30 million Serie A fans in MENA (Middle East and North Africa). We are working with all local sports institutions”
March 1, 2023 (change March 1, 2023 | 15:27)
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