Every few weeks a rich slut turns up with a bag full of money and a head full of car plans, but Sir Jim Ratcliffe was serious. That now knighted billionaire was looking for a worthy successor to his classic Land Rover Defender, and was willing to throw the entire fortune of his chemical company – indeed: Ineos – into the project. And so it happened, because two years and a few lawsuits about the very similar design later, Ineos opened its first showroom in Belgium.
BMW-motor, Mercedes-showroom
Earlier this year it was announced that Ineos would be distributed in our region by Hedin Automotive. The Swedish group is already operating Mercedes showrooms here, and that has everything to do with the very first Ineos dealer in our country. It is housed in the Mercedes-Benz Lokeren building, where a separate section is dedicated to the brand new Grenadier. You can come by to admire the car in person, or of course to have one put in your name.
How much do you have to pay for that, we hear you ask? Ineos has also played it smart there, because with a base price of 67,000 euros, the Grenadier dives the full 200 euros under the Land Rover Defender 110 … Although it is the company version of the Grenadier, which has two seats and a bare cargo box. holds. You pay at least 76,500 euros for the five-seater passenger car, and then you get a standard 3.0-liter six-in-line petrol engine from the racks of… BMW. As long as they don’t say that too loud there in the Mercedes showroom…
