“Erleben Sie das Nachbarland”: why MarketingOost attracts German tourists to the province with its newspaper

At a time when a lot is happening online, MarketingOost sends a paper newspaper to the eastern neighbours. A conscious choice, says Voorhorst. “Germans like to have something in their hands,” she explains. A newspaper through which they can browse, look and read about everything there is to do in Overijssel. For that reason, there is a good chance that there will be a similar autumn campaign. “That’s also a time of year when Germans like to get away.”