Cinesa changes the rules of the game for cinemas in Spain and presents a flat rate for all its rooms

Cinesa has a plan to agitate viewers who still prefer to go to a theater to watch a movie rather than stay at home in front of the television. To its already very popular Film Festival that is held at the end of September and other activities that go beyond mere projections, there is now an offer that has been operating in other European countries for years and that, in fact, has become the most common option: the flat rate for company rooms.

Starting in April, the initiative will be launched, which will have two modalities, one for monthly payment and the other for an annual payment. In turn, each of these modalities is divided into two, depending on whether they are for access to normal or LUXE rooms. The vouchers can be purchased on the Cinesa website, kiosks in theaters and at the box office.

So, these would be the rates:

Unlimited Standard: 15,90 euros al mes. Access to all CINESA rooms (not LUXE), including VIP seats.
Unlimited LUXE: 18,90 euros al mes. Access to both LUXE and standard rooms.
Unlimited Standard annual subscription: 149 euros per year (promotional price; the usual one will be 190.80 euros)
Unlimited LUXE annual subscription: 189 euros per year (promotional price; the usual one will be 126.80 euros)

Ramón Biarnés, Managing Director SE&NE of ODEON Cinemas Group, has stated with regard to this plan that “at Cinesa we are always committed to offering viewers new formulas for cinematographic consumption”. in our commitment to our clients through an innovative project that will allow unlimited enjoyment of the best premieres”.

This is a plan that represents a strong commitment by Cinesa to facilitate the attendance of spectators at the cinema. For a price of approximately double that of a single ticket, viewers can go to the cinema unlimited for a month, which is undoubtedly a very attractive offer on dates with a great abundance of releases, such as summer or Christmas. The ball is in the court of other important chains such as Yelmo, more focused in many of its cinemas on author productions and original version.