The UK Competition and Markets Authority (CMA) has opposed Microsoft’s purchase of Activision Blizzard in an interim verdict. Now, the companies have a new deadline to respond to the agency, discuss their concerns and negotiate various concessions that could lead to approval of the deal.
Shortly after the CMA released the results of its investigation, representatives from Microsoft and Activision Blizzard spoke about it and promised to cooperate with the agency in any way necessary. Both parties trust that an agreement can be reached despite the concessions proposed by the CMA.
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Microsoft and Activision to negotiate CMA concessions
Rima Alaily, corporate vice president and deputy general counsel at Microsoft, said her goal is to provide “effective and easy-to-apply solutions” to the CMA. So the company is already preparing its response to address all the concerns that the agency recently raised.
The directive reiterated that Microsoft is committed to bringing Call of Duty to all platforms with full parity, that is, without compromising quality, content, gameplay or prices in the long term.
“Our commitment to grant long-term 100% equal access to Call of Duty to Sony, Nintendo, Steam and others preserves the benefits of the agreement for players and developers, and increases competition in the marketplace,” Alaily said.
On the other hand, the board reiterated that a survey carried out by the CMA revealed that 75% of the public approves the acquisition of Activision Blizzard. So Microsoft is committed to collaborating and finding a win-win solution.
For his part, a representative of Activision Blizzard said that they will also do everything possible to respond to the CMA and negotiate their concessions. His goal is to make the agency better understand the industry and make the best decision.
“It is our hope that between now and April we can help the CMA better understand our industry to ensure that they can achieve their stated mandate to promote an environment where people can be sure of getting great options and fair deals, where competition, equity and commercial businesses can innovate and prosper, and where the entire UK economy can grow productively and sustainably,” the company commented.
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