Elon Musk may have to think of a lot more ways to make Twitter Blue appealing to potential subscribers if he wants the subscription service to be a significant source of revenue beyond verified, a detail that has lost all importance since it was introduced. he can buy.
According to The Information, only 180,000 people in the US (which is its largest and main market) have paid for a subscription to Twitter mid januaryand that’s apparently around 0.2 percent of the social network’s monthly active users.
The publication said it saw the information in a document, which also revealed that 62% of the company’s paying users reside in the US. That means, if we do the numbers, that Twitter has approximately 290,000 subscribers. Worldwide.
Twitter Blue it costs 8 euros per month for users who pay through the web (or 7 dollars, if they pay an annual subscription) and 11 euros for those who pay through the Apple or Google application stores (remember that these stores are they take commission).
Some benefits that do not even pay the salaries of the social network
With the current number of paying users, the website will only earn $27.8 million a year from its subscription services (We put it in dollars, since almost all clients are from the United States, as we have said).
That said, Twitter just relaunched Blue in mid-December of last year, after a rocky initial launch a month earlier. And it’s bound to rack up more subscribers, though whether it can achieve the level of growth Musk wants to see remains to be seen.
As The Information points out, Elon Musk he told Twitter employees last year that he wants half of the website’s revenue to come from subscriptions. Given the the company has to pay more than $1 billion a year in interest alone on the loans that Elon Musk asked for when he bought the social network.
Twitter has to have quite a few subscribers to earn half that number with Blue. One of the ways the company is considering to earn more from its subscription services is to offer a higher-priced subscription tier that allows users to browse the website ad-free.
Finally, Twitter also plans to charge companies $1,000 a month for its gold verification badges. and $50 more per month for each account affiliated with them. Elon Musk is desperate.
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