It is a quite plausible explanation.
Brad Smith, President of Microsoft.
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You’ve probably all seen the image of the statements on the subject of the Activision Blizzard acquisition, in which Microsoft President Brad Smith can be seen showing off a most interesting graphic. With it, they tried to imply that Sony, the company that owns PlayStation, had a fairly considerable percentage of the market, both in Europe and throughout the world. This, of course, was done as a strategy for the purchase to be approved, and it is that the European Union is only one of the fronts that it has opencurrently, Microsoft.
Specifically, in this graph we can see specified that, in the euro zone, that is, in the member countries of the European Union, the market share was 80% for PlayStation and 20% for Microsoft. This, although as a strategy it turns out to be very visual and enlightening, has aroused several comments around it, branding the US company as manipulativemainly due to Nintendo being left out on that chart.
Still, we must say that this has a plausible explanationand then we are going to tell you.
Nintendo is not part of the market
One of the biggest arguments against the purchase turns out to be that a console without Call of Duty cannot thrive. Yes, this franchise has given us some of the best shooters ever, but that argument falls apart when we look at the Nintendo Switch. To counter this, it was commented that Nintendo works in a different market, which it is focused more on families and casual gamers.
That is to say, it was the regulatory authorities and the accusations (among them Sony), who decided to put Nintendo aside, a company that has given us a large number of consoles, in the first place, which is why Microsoft decided to put them aside in your defense strategy. Even so, it is true that the data presented is not 100% real, or rather, it can be considered correct for certain circumstances, but they fail to give enough context to be taken seriously.
Even so, the reality is that the real figures are most likely not far from the ones presented, given that yes, it is totally true that PlayStation has a much bigger market here than Xbox does.
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