Next month is the date set by Spotify for an event to announce big news for the massive streaming music app. Undoubtedly one of the most striking, if confirmed, is a change in the design that will completely transform not only the aesthetics, but the way of use itself of the platform: a home page that will slide vertically, TikTok-style, with the clear intention of attracting a younger audience.
As Bloomberg has revealed, this home page will be more dynamic, and music will be able to be chosen from a series of recommendations that will be played randomly, instead of appearing in carousels with static covers, which is what can now be seen when opening the application. . A small preview of this new bet by the platform was seen on Investor Day eight months ago: an initial version of the idea appears in the video around minute 37.
Apart from creating a friendlier interface for younger users, Spotify intends to unite the three legs of its business: music, podcasts and audiobooks.. In this way, the three aspects of the audio format that Spotify offers would form part of a single feed, trying to replicate the ease that TikTok has for its users to remain on the platform through varied content. It is not the first to try it: Instagram or YouTube have already experimented with this type of feed.
The younger audience has always been one of the great objectives of the platforms, and they all make moves in that direction to attract the public. Spotify, for example, has hired a couple of big names in the podcast sphere (Youtuber Emma Chamberlain and those responsible for the humorous hit podcast ‘Vad? med IJustWantToBeCool’) to attract viewers from Generation Z. But… Isn’t Spotify a purely millennial platform? We will check it in the coming months.
