The possible acquisition of Activision Blizzard by Microsoft has generated great concern in the video game industry, and especially in Sony, since this purchase is expected to have a great impact on the distribution of Call of Duty, the most successful game. on PlayStation.
Although Call of Duty is available on other platforms, it is on Sony consoles that it has found a lucrative niche like no other. In fact, according to a document recently released by the UK Competition and Markets Authority (CMA), Sony applies a profit-sharing discount with Activision thanks to the success of the FPS on its consoles and the impressive economic spill it generates.
The profit standard on consoles is 70% – 30%, the second percentage being for the company that owns the platform, in this case PlayStation. However, according to what the CMA document refers to, in the case of Sony and Activision, the Japanese company applies a reduction in its profit sharing, leaving a greater margin for the Call of Duty company due to revenue. that it produces and that are quite juicy for the PlayStation video game business.
However, Sony’s position is that in the event that Microsoft’s purchase of Activision is approved, said discount will disappear and in the event that Call of Duty continues to be available on its consoles, the profit sharing standard would apply. The Japanese company was emphatic in pointing out that it will not have this preferential treatment if Activision becomes a competitor’s company in the video game market.
On the other hand, the European Commission has called a meeting behind closed doors for today, February 21, in which Microsoft, Sony, Google, Nvidia, EA and Valve will participate, to discuss the issue of the purchase of Activision. The meeting will focus on discussing the approval or blocking of the acquisition and its possible impact on the video game industry.
In summary, the possible acquisition of Activision by Microsoft has generated concern in the video game industry, especially in Sony due to the success of Call of Duty on PlayStation and the discount that the Japanese company applies to its profit sharing. If the acquisition is approved, this discount could disappear and the relationship between Activision and Sony could suffer.
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