The president of Nintendo is clear about it. The company does not see the need to lower the price of Switch or its games, despite everything.
At the recent Big N investor meeting, ahead of the powerful first Nintendo Direct of 2023, company president Shuntaro Furukawa has been responding to shareholders as usual. In addition to refusing to comment on the hybrid’s successor, he has also clarified Nintendo’s stance on the current price of nintendo switchstressing that does not plan to go down Neither the price of the console, nor the price of the games.
As stated in the translation provided by the VGC medium of the Q&A round, at Nintendo they recognize that they are entering unknown territory with Switch since, despite entering its sixth – seventh year of life, it continues to sell figures that around 20 million per year. How do those in Kyoto plan maintain sales momentum with a console with so many years behind it? Not lowering the price.
“It will not be easy sell hardware at the same rate than before”, Furukawa stressed, acknowledging that it is more difficult to convince buyers. Even so, he believes that “there are still opportunities so that new consumers buy our products, offering them both new and classic titles”.
Continuing with Switch will open up opportunities, he argues. For this reason, when it comes to talking about prices, the president of Nintendo is very clear:
According to the Nintendo Switch pricing strategywe have done everything possible to maintain both its value and the price of hardware and software in our long-term business strategy. We do not believe that changing this policy is necessary at the moment.
Shuntaro Furukawa, president of Nintendo
With a complicated Christmas and cut forecasts, it is unknown whatHow will the company face the next fiscal year?. One for which the production of Switch consoles is expected to increase. will they succeed sell more Nintendo Switch than in 2022 – 2023 without packs to lower its price? For now, they seem sure they have the formula to achieve it.
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