This week Netflix will receive a new blow with the launch of the SkyShowtime platform in Spain, which comes with an amazing subscription offer
The numbers don’t lie. The data throws the truth, and the truth is being uncomfortable for Netflix. They plummet. It downhill without brakes. Customers are making the company pay for its drop in quality in favor of quantity, and its recent marketing decisions.
These data offered by JustWatchthe largest international streaming guide, with 30 million users in 120 countries, states unequivocally that as of 2020, the global streaming giant, the companyhas lost a -13% share market in the world. Almost nothing!
However, Disney it has risen steadily over the same period, but appears to have come to a standstill, which could contribute to the recent layoff news.
Sky Showtime arrives in Spain as a direct competitor to Netflix
In the midst of the controversy of shared accounts, a new platform arrives as a direct rival to Netflix that is going to give a lot to talk about. SkyShowtime lands with an ambitious proposal, and a very aggressive subscription offer that imitates the one that HBO Max did at the time when it changed its name, comes loaded: Over 10,000 hours of early content.
For a price of €2.99 for a lifetimethe new platform hopes to convince many potential customers, and with that price it leaves in a compromised situation Netflix now that it has increased costs at the same time that it covered the possibility of customers sharing their account outside the same home.
The new platform belongs to Comcast and Paramount, and within its extensive catalog we can find content from the following media:
Next February 28th the possibility of subscription to SkyShowtime opens.
Netflix’s price drop is a reality, and they may not be left behind in Spain. After the policy change with shared accounts, the streaming company has had to make changes in accordance with it.
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