Lacoste, appointed the new creative director: this is who the designer Pelagia Kolotouros is
Was hired by Pelagia Kolotouros the role of new creative design director Of Lacoste: his appointment, as reported by Pambianconews, arrives after the farewell of Louise Trotter which came in January after a four-year tenure, which had seen the brand initiate a shift into womenswear.
Today Lacoste he is increasingly open to strategic partnerships both within his creative studio and outside, precisely in line with Kolotouros’ expertise. In fact, the stylist boasts an experience in Adidas, where she was responsible for the development of the textile, footwear, women’s and men’s collections for collaborations such as those with Beyoncé for the Ivy Park brand and Pharrell Williams.
A graduate of Parsons School of Design, the creative began her professional career at Theory e Calvin Kleinwhere she was design director for the menswear line until 2014. Subsequently, she took part in the artistic direction of Yeezy, in particular on the collaboration with Adidas, before becoming global creative director of outerwear specialist The North Face, where oversaw its urban, streetwear, youth, women’s and men’s collections in 2017. Lacoste will celebrate its 90th anniversary in 2023. At the opening of the Lacoste Arena flagship store in Paris last May, Thierry Guibert, CEO of the French brand and the company Swiss MF Brands Group to which it belongs, stated that one of Lacoste’s goals it would have been to grow their womenswear business. The manager had also insisted on collaborationswhich “gave visibility among the younger generations”, as a success factor for the brand, which aims for high double-digit growth in the coming years with a target of 4 billion euros in turnover within the next five years.
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