Every year at Galaxy Unpacked, Samsung Electronics ushers in a new era of mobile innovation, and this year was no exception. In person for the first time in three years, Samsung showcased its exciting new range of additions to the Galaxy family, including the Galaxy S23 series, Galaxy Book3 series and an inspiring vision of sustainability, in San Francisco.
With its latest line of devices, Samsung is creating powerful, premium mobile experiences for everyone. Building on its long history of open, tried and trusted collaboration, Samsung also showcased how it is using technology to transform the future of human connection.
“More than ever, people are turning to the brands they trust for the tools they can trust to navigate our rapidly changing world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “At Samsung, this demand for reliable performance pushes us to deliver more meaningful innovations, beyond the specifications. It drives us to create devices that are truly the best and that are a brand you can be proud of. We created these devices to set the new premium standard for innovation in delivering powerful performance, without compromise. For every consumer and for the planet we share.”
From senior Samsung executives showcasing the latest products to packed crowds and event visitors getting acquainted with the latest innovations, everyone took part in this celebration of all things Samsung. Here’s a rundown of Galaxy Unpacked 2023 highlights and reveals.
Lights, camera, action: Galaxy S23 series cameras
The Galaxy S23 series made quite an impact on visitors with its beautiful design and vertically aligned rear camera lenses. Samsung not only improved the unified camera design, but also significantly upgraded the camera capabilities of the Galaxy S23 Ultra. These improvements were highlighted through videos shot #withGalaxy, which debuted at this year’s Unpacked event.
The event featured an electrifying short film captured entirely on the Galaxy S23 Ultra by award-winning film director Ridley Scott. The short film showcased the superior capabilities of the device’s camera, revealing that anyone can produce an epic movie with videos shot of her daily life.
Galaxy S23 Ultra’s new 200MP wide camera captures high-resolution photos with a level of color and detail on a grand scale never before seen on a smartphone. In addition, several professional-level features in Expert RAW allow users to produce creative, cinematic movies with ease.
Shoot After Sunset: Night Photography
Shooting in low light can be a challenge for even the most advanced filmmakers, resulting in shaky, unusable footage with lots of noise. At Galaxy Unpacked, Samsung announced a multi-frame processing solution for the Galaxy S23 series camera to overcome this challenge. This dedicated algorithm blends multiple images into frames to reduce noise, allowing anyone to shoot clear, optimized video, even in the dark. Additionally, an improved AI object recognition engine and stereo depth map enable the camera to capture clear portraits in rich detail, bringing night photos to life. Plus, with the enhanced Nightography feature and front-facing camera, Galaxy S23 series users will be constantly prompted to share their group photos and videos with friends.
Enhance your gaming experience with the Galaxy S23 series
The Galaxy S23 series has received a major upgrade across the board, from its upgraded 5000mAh battery and improved cooling system to next-level camera performance and 41% faster GPU. The newly designed 8-core CPU increases the processing capabilities of the Galaxy S23 series by approximately 34%, which is ideal for multitasking. The optimized NPU architecture also uses an AI algorithm for an additional 49% magnification, helping users capture stunning photos in low light.
Everyday Sustainability: Shaping a Brighter Future Through Technology
From 100% recycled paper packaging boxes to various external and internal parts made from recycled glass, plastic and aluminum, Samsung has expanded the use of eco-friendly materials in its devices, furthering its sustainability efforts.
Shaping the future through collaboration with industry leaders
Samsung has a long history of partnering to push the boundaries of what’s possible to deliver leading, premium experiences. During the partnership announcement section of Galaxy Unpacked 2023, Qualcomm Chairman and CEO Cristiano Amon took the stage for the first time and revealed that the Galaxy S23 series is powered by the world’s fastest and most efficient Snapdragon® to date. moment.
“The Snapdragon® 8 Gen 2 Mobile Platform for Galaxy features leading system processing performance as well as innovative AI that enables truly extraordinary experiences,” Cristiano said. “This includes AI-powered Cognitive ISP, which enhances photos and videos in real time for professional-quality camera experiences, even in dark environments.” Cristiano also emphasized that Qualcomm’s latest Adreno GPU provides ultra-realistic graphics and offers the ultimate in connectivity with the world’s best and most reliable 5G modem RF system, as well as industry-leading Wi-Fi and Bluetooth.
If you weren’t able to tune in to the full event, check out the video below for a full replay of February’s Unpacked 2023.
