Strangely, as every new move Elon Musk has made on Twitter since becoming the company’s owner has generally met with a fair amount of pushback and outrage from users, a new move unveiled this Friday has been very well received on the social network.
This is a collaboration between Twitter and the content creators, since according to the tycoon himself posted on his profile, Starting today, the platform will share with the content creators all the profits generated thanks to the advertising introduced in the responses to their tweets. This benefit requires that the account must be subscribed to Twitter Blue, which has a value of $8 dollars a month or $84 a year.
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Despite the fact that he did not provide further details, indicating only that there is “more to come” and that “twitter has to be the place where a creator is best compensated for his time and talent”, as we anticipated the idea has been very well received by multiple users. One of them is the mega popular MrBeast, who said in a tweet that first “YouTube just started splitting revenue from shorts with creators” and now “Twitter now shares revenue below tweets with creators”, happily assuring that “there has never been a better time to create content!
In addition, other content creators and some journalists have celebrated the measure, stating that “This is a great victory! I’m excited to see how gaming content on Twitter evolves with this update! Well done Elon” and that “this is huge. Let’s hope this encourages more great content, not more divisive drama.”