The South Korean defender is the new face of the multinational, technological partner of the digital token platform: Spalletti’s player is the face that accompanies the company’s rebranding
Five years have already passed since the birth of Chiliz, the technological foundation of the cryptocurrency that underpins the world of fan tokens. On the occasion of the very important anniversary, the multinational takes two fundamental steps beyond the announcement of a new blockchain (called Layer-1): the first is linked to Italian football, because defender Kim Min-jae has been made official as the new brand ambassador of the company as one of the best known faces of South Korean football, a key market in the global expansion of digital tokens. The second step is instead the rebranding of the brand, which does not lose the characteristic red pepper, but modernizes it precisely at the same time as the presentation of Luciano Spalletti’s number 3, one of the great revelations of the 2022-2023 Serie A season. “For many around the world – explains CEO Alexandre Dreyfus – Min-jae is the symbol of the power of communities united by a shared passion and purpose, and is a perfect ambassador”.
In order not to confuse roles and specificities, a review of the close relationship between Chiliz and Socios may be appropriate. In fact, the first is a technological partner of the world of fan tokens, because it is, for example, on the cryptocurrency of the same name that all related transactions are based. Trivially, to buy a digital token you first need to convert a sum of euros (or dollars, or other currency) into $CHZ, and then buy the tokens. The multinational generally provides technological support to Socios, without which it would not be concretely possible to develop various initiatives, prizes and competitions. However, Chiliz is not limited to digital tokens and is a world leader in Web3 for the sports and entertainment industry: thanks to its blockchain, NFTs are also minted and games, engagement experiences and immediate ticketing and payment systems are developed .
February 8 – 11.35am
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