We knew that this moment would eventually arrive. Netflix has declared war on shared accounts and is taking steps to prevent it. The streaming giant claims that more than 100 million people watch its content without paying due to this practice that it once embraced.
Gone are the days when sharing the password for the company was synonymous with love. “Love is sharing a password” it said in 2017when things were very different. Now, through a new mechanic, Netflix wants to put an end to shared accounts.
The end of shared accounts is here
After experimenting with different methods in some regions of Latin America, the company founded by Red Hastings and Marc Randolph has just announced the official deployment of its new strategy. If you want to use a shared account, you will have to pay.
As of today, in Canada, Spain, New Zealand and Portugal the points mentioned below will begin to apply. These are intended, as we say, to prevent subscribers from sharing their account with people they do not live with.
Primary Location Settings: Subscribers will need to define a primary location. This will be the basis for the new mechanics, and will bring together all the people and devices that live in the “home”.
Account access and device management: Netflix has a new Access and Device Management section that will allow you to control who has access to the account.
Profile Transfer– Anyone who uses an account can move their profile to their own paid account, keeping their personalized recommendations, viewing history, My List, saved games, and more.
Watch Netflix on the go: Subscribers will be able to watch Netflix on their personal devices or sign in on another TV (at a hotel or vacation rental, for example).
Add extra subscribers: Subscribers to the Standard or Premium plans can add “subaccounts” for up to two people. This measure is intended for people “with whom they do not live”. Each of those sub-accounts will have its own profile, personalized recommendations, username and password. Of course, the additional cost in Spain will be 5.99 euros per person.