Ubisoft has been browsing blind for a while now.
Ubisoft now has its own label to distinguish its games
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Ubisoft seems not to be living its best moment in the video game industry, since the company, in a certain sense, seems to be going aimlessly and without a head, thus giving rise to the fact that the cancellation of several games has recently been confirmed on the one hand. unannounced projects at the same time that the French company has stated that sales of its latest titles have not met expectationsbeing Mario + Rabbids: Sparks of Hope and Just Dance 2023 the two titles indicated.
In this way, anyone could come to think that Ubisoft should start taking it easy to solve this situation, especially with Tencent with a clear desire to continue acquiring company shares, thereby taking power away from the Guillemot family. However, far from relaxing, everything indicates that Ubisoft is marking a Microsoft and a Sony.
The reaction of most studios that Ubisoft approached would have been to laugh at them.
This is all because Jeff Grubb, a well-known figure in the video game industry, has mentioned that at Ubisoft they dedicated themselves to looking for studios and companies to buy, while according to what Grubb said, they would have been looking for acquisitions and mergers conducting a round of inquiry.
It should be noted that Grubb, far from speaking positively about this search, points out that most companies laughed before the proposal. The reasons are various and in fact we do not even know the time when an operation of this caliber was attempted, but the truth is that Ubisoft’s situation is not the bestsince in it there have been cases of abuse, intimidation, sexual harassment and malpractice towards its employees, which have pointed to senior officials of the French company.
Ubisoft definitely already did the rounds proposing acquisitions and mergers with other similar companies, and it mostly got laughed at. It’s just too unwieldy. Its strength was its distributed development structure, and now that is an albatross.
— Grubb (@JeffGrubb) January 11, 2023
It should be noted that what may happen in the coming months is going to be a constant topic of conversation, since with these expectations and seeing what happened with Activision Blizzard before the announcement of the purchase of Microsoft, we could see how Ubisoft focuses on a licensebeing so that this would have first and last names: Assassin’s Creed. Let’s just hope that, for the sake of the fans of the French company’s IPs, this doesn’t happen.
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