Suara.com – SuperMom is a platform that can answer the needs of mothers. Not only information, but also additional income.
To share information, SuperMom has more than 1,400 communities. Of course, each line has a focus of discussion and mothers can choose from.
“For example, there are mothers who are pregnant for the first time. They can join the community and get a lot of information,” said Yenny Stutts, Vice President Marketing & Operational Supermom Indonesia at Ciputra Artpreneur, Wednesday (11/1/2023).
For information, a study from UN Women revealed that 57 percent of women experience increased stress and anxiety due to the increased burden of taking care of their family and household chores.
But with the support of friends, it can help lighten the burden because of sharing information.
SuperMom also recommends a number of brands to mothers through the SuperMom Brand Awards. The choice is 100 percent from consumers.
With this review, mothers can also get additional income. So that it is not only information, but also the coffers of money.
“Brands that received awards from the SuperMom Brand Awards are the brands most purchased and referenced by mothers in Indonesia,” said Anwesh Bose, Country Director of Supermom Indonesia.
“This indicates that the brand has the trust of mothers in Indonesia. For this reason, it is very important for a brand to build the trust of mothers,” he added.
At the SuperMom Brand Awards event, Sandiaga Uno, Minister of Tourism and Creative Economy of the Republic of Indonesia was also present. Appreciation came from the minister for the presence of a platform for mothers.
“In the future, this platform can bridge mothers to choose various creative economy products. Of course this can help Indonesia’s economic growth,” said Sandiaga Uno.
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