Mexican producers will send to the US market up to 130 thousand tons of avocado because of the Super Bowl 2023reported this Wednesday the Association of Producers and Packers of Avocado Exporters of Mexico (Apeam).
From the main avocado exporting state, in Michoacán, the producers sent the first 64 thousand 101 tons of the fruit to the celebrations of the Super Bowl in which the new champion of the avocado will be crowned. football in US
“This season the confidence of foreign producers, packers, and consumers is recovered, increasing the number of tons for export, seeking to export 130,000 in this very important season for avocados,” said the governor of Michoacán, Alfredo Ramírez.
Symbolically, from the Apeam facilities in Uruapan, Michoacanthe state governor “kicked off” the first shipment of avocados.
“This kickoff symbolizes that this industry is always thinking about its final market, its consumer,” added Ramírez.
The president of Apeam, José Luis Gallardo, hoped that there would be a greater impact of the avocado on the tables of consumers in the United States with the biggest party in American football.
“Our avocado will be the only fresh product present at this great event, for which we are very grateful to everyone because the avocado industry is number one,” he asserted.
While the general director of Apeam, Armando López, added that “this act is symbolic, it is ratifying the Super Bowl event by sending avocados to the United States, the reason for the market for which the Association was established.”
The avocado from Mexican producers is leader in production and export worldwide with 1.68 million tons per year.
Avocados from Mexico are they export to 34 countries around the world, although Michoacán and Jalisco stand out for being the only states that can export to countries like the United States, Canada and Japan.
According to Apeam, the Super Bowl is the main occasion in which avocados and guacamole are served and prepared, with a reach of approximately 30 million football helmets with the Mexican dish.
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