The avocado is the protagonist of the Super Bowl that will take place on February 12in Arizona, United States. Beer and guacamole are two of the most common guests in American homes during the sporting event and that favors the Mexican countryside.
According to Forbes magazine, which cites Avocados from Mexico (AFM), the marketing arm of the Mexican Association of Hass Avocado Importers (MHAIA) and the Association of Avocado Producers and Packers of Mexico (APEAM), guacamole has permeated the culture of the northern neighbors, since today it is considered an important snack in all important events from United States.
He adds that 8 out of 10 avocados sold in the United States come from Mexico.. And starting this year the avocado produced in Jalisco will also participate.
Do not miss: Touchdown! The avocado from Jalisco will be present for the first time in the Super Bowl
The above will be thanks to the rRecognition of the Government of the United States of 10 municipalities of Jalisco for exportwhich will make it possible for the avocado from our State to participate for the first time in the Super Bowl market.
This participation will be 10 thousand tons (8% of a volume of 130 thousand tons that is expected to be exported nationwide), as reported by the Association of Avocado Producers and Packers of Jalisco (Apeajal).
Avocado, the king of Mexican exports
According to the Mexican Institute for Competitiveness (IMCO), with data from the Bank of Mexico (Banxico), the Mexican avocado represented 0.68% of agricultural exports in 1993, by 2021 it reached 15.69 percent.
Avocados 15.0 Edible fruits and nuts 7.7 Other fresh legumes and vegetables 3.1 Fresh strawberries 3.0 Citrus fruits 2.4 Peppers 1.9 Other fish, crustaceans and mollusks 1.5 Wheat 1.3 Other agricultural products 1.0 Corn 0.6 Cotton 0.4 Grapes and raisins 0.2 Watermelon and papaya 0.2 Beans 0.2 Cucumber
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