Community LGBTIQ it has had a huge influence on music and this has also had an impact on the culture in general. More and more artists are daring to share their true selves, both on stage and off. For this reason, on January 24 Spotify He launched “Glow”, a global music program that aims to celebrate and amplify the work of LGBTIQ artists and creators ; voices that have historically been marginalized.
“Glow” was born to reaffirm Spotify’s commitment to achieving audio equity. During this launch, Spotify will be working with 11 artists among which stands out the multiple nominee for Latin Grammy 2022, blousesas the only Mexican artist who has 1.6 million monthly listeners on Spotify. Villano Antillano, Sam Smith, Arlo Parks, Jean Seizure, Joesef, Leland, Liniker, Natalia Lacunza, Pabllo Vittar and Tove Lo are also part of this initiative.
“We know that many artists are only asked to campaign in June, which is Pride month. And then comes July 1st and there’s no more work. The performative support reduces the artist to her identity. If you only ask artists to mobilize during Pride month, you are asking them to offer this pigeonholed, performative version of themselves. For some artists, their identity is crucial to their work, right? drives his writing, his art. But for other artists, it just happens that they happen to be members of the LGBTIQ community and still should receive the support that LGBTIQ artists require. And we know that we, at Spotify, have a responsibility, as the largest music audio platform in the world, to fill those gaps,” he said. Caleb Derryassociate music marketing manager for Spotify.
Within the Spotify platform, there is now the “Glow” hub that serves as a space dedicated to highlighting the audio offering of LGBTIQ voices for queer and allied listeners. There users can find the official playlist of “Glow” which, so far, has more than 800 thousand likes and will be updated monthly.
This initiative will amplify the creations of these 11 artists during the year within the “Glow” hub. As well as on billboards all over USA and of course in other ways. It is a program 360 degrees which offers editorial and association services, marketing support and charitable donations to organizations such as QORDS, Astrea, Black Trans Femmes In The Arts, ChamberQueer, Allgo, It Gets Better, Youth Music y Casa Chama.
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