“Women don’t cry anymore, women bill”dice Shakira in “BZRP Music Session #53“, his new song with Bizarrap. The phrase, more than a provocation to his ex-partner, Gerard Piqué, is a real testimony of your situationafter the success that the Colombian has had after Capitalizing on your love breakup.
To the date, the song between Shakira and Bizarrap continues to bill millions almost two weeks after its launch, accumulating 151 million views on YouTube, and more than 87 million in the same time frame on Spotify. And it seems that he goes for more.
Shakira How much do you charge for collaboration in networks?
The case of heartbreak embodied in “BZRP Music Session #53” stopped splashing tears to accumulate bills. According to an analysis by Taggera leading influencer marketing platform that helps plan campaigns, understand audiences and connect with content creators, the Colombian singer would be charging about 799 thousand dollars for content on their social networks for any brand that achieves a contract to collaborate in the coming days.
Based on Tagger’s database, which provides exclusive access to billions of pieces of data from more than 10 million content creators around the world, Shakira increased from January 11, the day of the launch session with Bizarrap, from 79.1 million followers to 80.1 million new fans and Instagramthat is, one million in five days, while on TikTok he added more than 3 million and one million likes on Facebook in the same period of time.
How much did Bizarrap increase in followers?
For his part, Gonzalo Julián Conde, the young Argentine producer and DJ known as Bizarrap, increased 500 thousand followers on Instagram, and 2 million subscribers on YouTube, in addition to adding 4 million on TikTok in five days. BZP cwould work up to 35 thousand dollars for content to brands or digital marketing experts who seek to add it to a campaign, indicates the platform.
Shakira How much would you charge brands per mention?
Dave Dickman, CEO of Tagger, points out that the Colombian singer-songwriter and businesswoman could charge up to 5 million 593 thousand dollars for just seven posts on social networks so far this week to any brand or company that he mentions in his accounts.
“Not only have Shakira and Bizarrap’s numbers increased, clearly the Engagement Rates (ER) of brands like Rolex, Casio, Ferrari and Twingo have risen to the top since the song’s release, which shows that the artists and brands that collaborate with the Argentine producer have an overwhelming popularity of earning large sums of money,” said Dickman.
Watch brands are the most benefited after the song, the Tagger analyzes point out. The ER is the participation index for the interactions obtained in relation to the number of times a content has been viewed. In the case of Rolex, it went from 28% to 139%, while Casio jumped from 7% to 47%.. For the Ferrari team, it had an acceleration of 95% to 99% and for Twingo from 2800% to 3000 percent..
The head of Tagger made a call to influencer marketing experts to always take advantage of trends and situations, from the first minutes of global, regional and even local phenomena, where creativity and the use of data will be essential to bring campaigns to the forefront. next level.
OA
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