And they anticipate that very soon everyone who shares an account will have to pay for Netflix
These are turbulent times and changes in many areas and the training industry, which has experienced an excessive flourishing in all these years, was not going to stop being oblivious to these circumstances. Because, Netflix has decided to charge all those who share an account, test new content broadcast formulas and clarify the controversy generated by the recent cancellations of series like ‘1899’, ‘The Warrior Nun‘ o ‘Ultrasecretos‘. Cancellations that, as always happens, are linked to reactions of rebuff, disagreement and even insults on social networks.
For this reason, Sarandos has made it clear to his clients that these canceled series were not successful.
Sarandos:
“We have never canceled a hit show. A lot of these shows were well-intentioned, but they were targeting a very small audience with a very large budget.”
And further added:
“The key is that you have to be able to speak to a small audience with a small budget and a large audience with a bigger budget. If you do it right, you can go on forever.”
Free Netflix with advertising to the purest free-to-air television system
Advertising is the next big battle step for streaming companies. Knowing their artistic potential, their investment and catalog are exploring the free ad-supported service for live content. The synergy between both entertainment models seems to open up new avenues of similarity instead of distancing themselves. Some look at others in terms of profitability formulas.
In fact, Peters believes that the next multi-billion dollar opportunity for the platform in the future is advertising. Even resorting to the old system of presenting series in the open with ads on a channel with content without subscription of any kind. And even keeping the new basic ad-supported system at the same time. Therefore, this new business model will not be something that we will not see during 2023.
Peters:
“Think of it as zero two months ago and then billions of dollars in three years”
“But if we offer a ‘Wednesday’ every week, if we offer a ‘Glass Onion’ every week, we will get the vast majority of those viewers back”
When will you pay for Netflix password sharing?
Unfortunately, the time left for users who share their password is short. According to other unconfirmed rumors in this interview, the date chosen by Netflix is next March. At that time there will be no choice for those who do not pay to see the content than to checkout. And the two CEOs are no strangers to possible backlash to this action.
Peters:
“The vast majority of people who don’t pay for Netflix will have to pay for Netflix. He reaches a fairly firm position. This is not going to be a universally popular type of event. There will be dissatisfied customers
“Those people do know how to watch Netflix. They saw something on Netflix that they loved. Our job is to win them all back in the next two years. We won’t do it right away. Some of those people are sensitive because they’re more price sensitive, less committed, or whatever.”
Fuente Bloomberg
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