On January 23, the renowned brand of chocolates M&M reported in a statement that decided to stop using the popular colored characters in their advertisements due to the wave of comments that began to take place in September 2022.
What happened? Last year, the company launched a new color of “spokecandies”; purple, It was explained at that time that the character represented the feminine, and a short time ago two other characters in green and brown had already been made known that were created to represent the “acceptance and inclusion”.
Many social network users immediately began to criticize the new M&M characters, pointing out that the color purple or purple is used in support of the community. LGBT+. Later, the controversy grew when in January a package was launched that included candies only of this color, in addition to green and brown.
The idea was heavily criticized by the conservative news network Fox News and of course, netizens joined the war of messages in Internet.
The company posted on Twitter the message explaining the decision to stop using colored M&Ms: “USA, let’s talk. In the last year, we’ve made some changes to our beloved spokespersons. We weren’t sure if anyone would notice. And we definitely don’t think this would break the internet. But now we understand: even the shoes of a candy can be polarizing. Which was the last thing M&Ms wanted, as our goal is to bring people together.”
In addition to informing that the characters were going to be put on pause indefinitely and, it was said that they would be replaced in the new campaigns by actress and comedian Maya Rudolph. “We are confident that Ms. Rudolph will champion the power of fun to create a world where everyone feels like they belong,” M&M concluded.
The new measure has also caused a shower of all kinds of comments on social networks.
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