The partnership between Lvmh and Dow for the green packaging of perfumes and cosmetics is underway
Al goes the partnership between Dow e Lvmh Beauty. The world’s second-largest chemical company and the beauty division of the French luxury fashion giant will collaborate to strengthen the use of “green” packaging in the perfumery and cosmetics products of Lvmh.
“In Lvmh with the program Life 360“, he has declared Claude Martinezexecutive president and chief executive officer of Lvmh Beauty“we have decided that in the near future our packaging will not contain plastic from virgin fossil resources. Collaboration with Dow for the development of Surlyn sustainable is crucial, as this material is used in some of our iconic perfumes, starting with Guerlain La Petite Black dress. It’s helping Lvmh to achieve our sustainability goals without any compromise on quality”.
Lvmh: 2022 new record year, over 79 billion in revenues
LVMH Moët Hennessy Louis Vuitton, the global luxury giant reported revenues of 79.2 billion dollars in 2022 and profits from recurring operations of 21.1 billion.
In both cases the growth is 23%. It is a new record year for the French group.
As Pambianco reports, this collaboration will make it possible to integrate the plastiche biobased and circulate in different applications of the beauty multinational’s products without compromising the functionality or quality of the packaging.
“No biobased and circular plasticsobtained respectively from materie prime biobased it’s yes plastic wastewill be used to produce the ionomers Surlynpolymers used for the production of high-quality perfume caps and jars for cosmetic creams.
“By 2023, some perfume packaging Lvmh they will include Surlyn biobased e Circular Surlyn”. The sustainable portfolio Surlyn it will offer the same crystal clear transparency and design freedom you have come to expect from the rest of the range Surlyn Of Dowwith a reduced carbon footprint.
“Creating a circular economy requires all players in the value chain to commit to achieving ambitious goals and challenging the status quo. Dow is delighted to support the sustainability journey of a world-leading luxury brand,” he concluded Karen S. Carterpresident of Packaging & Specialty Plastics of Dow.
Subscribe to the newsletter
