It seems to confirm what many suspected: James Cameron has gone to his head with the success of Avatar 2
James Cameron Is the man of the moment. Yes again. After giving a kick to the list of the highest grossing films in history in 1997 with ‘Titanic‘, and to pass the screen of being the most profitable director in 2009 with ‘Avatar‘, it seems that what many suspected is confirmed after the success of ‘Avatar: The Sense of Water‘.
Although Cameron’s words do not fail to carry a certain truth, this disproportionate attack on the business model of streaming platforms seems to contain excessive pride and an excess of vanity. We will leave it up to the readers.
James Cameron charges hard against streaming platforms
In an interview for The Playlist, the filmmaker attacked streaming platforms in a way we hadn’t seen before. He even accused the whole model as one big Ponzi scheme.
“Everyone had a great story for Wall Street about how they were going to create all this content. And from what I’ve seen from afar, since I wasn’t directly in the business, it seemed like everyone was stupidly throwing money away to generate content and try to produce a new or constantly refreshing stream.”
“But it seems to me that now the average viewer has to have eight or ten different subscriptions to see everything. So it seems untenable to me on the surface, like a big Ponzi scheme*. I think there will be some consolidation.”
*A Ponzi scheme is a pyramid scheme
Cameron is part of that current of thought of some filmmakers who consider that streaming has killed cinema. That is a long and complicated debate that should be raised not too late. At the moment his ‘Avatar’ is still on Disney + and he is thinking of making a series for television, which, as the industry is, could end up on one of these platforms that he hates so much.
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Avatar 2 surpasses Jurassic World and is already the 7th highest grossing film in history. Spider-Man: No Way Home and Avengers: Infinity War are just days away from being surpassed by Avatar 2: The Sense of Water.
When will Avatar 2 be available on Disney+? Many wonder when it will come to Disney +.
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