Despite achieving great popularity among gamers and viewers on Twitch or YouTube in some regions such as the United States and the United Kingdom, the PRIME energy drink from the joint venture between YouTubers KSI and Logan Paul, has not earned the money that these partners expected. All this thanks to the fact that most of the profits are being taken by the inevitable resellers, who go to stores and supermarkets to run out of stock and then sell them more expensive on the Internet.
PRIME was launched in early 2022 with such success that it sold out immediately, largely thanks to the fans of these streamers and internet figures, who maintain a huge fan community in the US and UK.
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It is precisely in this region where KSI has started a campaign against scalpers, telling fans not to spend ridiculous amounts of money for their drink, which sells for up to $1,200 euros. Value extremely far from the $29.99 euros for which each bottle is sold on the official website (now out of stock).
In a TikTok clip, KSI advises fans not to overspend, a platform that has also banned the account of a store called Wakey Wines, who had uploaded clips buying all the drinks from popular stores, then selling them online for $100 euro.
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