Although Eva Longoria has explored film and television from different facets as an actress and producer, the famous protagonist of “Desperate Housewives” will return to the screens to debut now as a director, selecting a peculiar story of perseverance and creativity to tell how she was born. the “Flamin’ Hot” line of the Cheetos fried food brand.
Although it was initially estimated that the film would be released during the summer of 2023, At the beginning of the year, the debuting director confirmed that “Flamin Hot” will premiere internationally on June 9 on the Hulu platform.. This plot will have as its starting point the story of Richard Montañez, who, being the son of Mexican immigrants in the United States, promoted this peculiar flavor that set a trend in traditional snacks.
At the end of 2022, Eva Longoria shared a publication from Variety magazine in which they add the actress as one of the 10 new directors to watch in 2023 before the expected premiere of “Flamin’ Hot”, Well, it has transpired that the story will bet on an emotional narrative that, along with focusing on the particularities of the star product of Cheetoswill also present a dialogue on job improvement and how challenges are faced when it seems that you have no opportunity to aspire to better social conditions.
Eva Longoria, who also participates as a producer in the biographical series of the Mexican pop band OV7, has explained that “Flamin’ Hot” It was filmed in the middle of the COVID pandemic, and although this situation posed challenges for the filming to be completed on time and in the proper way, it finally confirmed that the film achieved be carried out as planned to appear as a stellar premiere in the summer of 2023, already having June 9 as the official date.
In various interviews, Eva Longoria said that the curiosity to direct has been germinating for years, remembering how from the set of “Desperate Housewives” he always paid attention to the dynamics of shooting and learning how each process is faced, which is why little by little he decided to explore the documentary format (La guerra civil) and later reflect his experience in short films until reaching the challenge of the feature film with an inspiring story like “Flamin’ Hot”.
How were Flamin’ Hot Cheetos born?
Richard Montañez worked as a janitor at the Frito-Lay production plant, owner of Cheetos, and one day, coming across the still-flavorless chips, he decided to play with the flavors. to create something you like by fusing ingredients that gave rise to what is now one of the most famous and successful lines of Cheetos snacks. Given the impact of this new flavor, other snack companies also replicated this fashion, reaffirming that Montañez’s idea was a true revolution in trends and marketing.
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