Somewhat confirming the fear felt by many who see that in the near future, Artificial Intelligence will replace humans in many tasks, the site BuzzFeed announced that it will use the ChatGPT chatbot to help create its popular quizzes and other viral content. News that was delivered by executive director Jonás Peretti, in a memo sent to employees and to which The Wall Street Journal had access, which comes after the company cut 12% of its workforce last month.
According to Peretti, he hopes that AI will help in the creative process and improve content on Buzzfeed, leaving humans relegated to providing ideas and “inspired prompts,” predicting that 15 years from now such technology as ChatGPT will help “create , customize and animate the content itself”.
You can read: AI ChatGPT corrects 67% of trivia questions and 50% of puzzles or logic problems
Something that has clearly worried the employees, who according to the WSJ shared their concerns and annoyance in the company’s workspaces such as Slack, asking if the use of this AI would lead to more layoffs, to which the executive replied that its implementation would not it is a strategy to reduce the labor force. But in addition, Peretti indicated that the use of ChatGPT is an opportunity for full-time employees to do more efficient and creative work.
On the other hand, it was reported that after this news, the shares of BuzzFeed, which went public at the end of 2021, tripled, although they continue to mark a drop of more than 75% since the company went public.
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