The progress made in safety conditions in avocado orchards and packing houses in Jalisco will make it possible for the avocado from Jalisco is present in the consumption generated by the famous Super Bowl that this year takes place in Arizona, United Statesnext February 12.
The above will be thank you to the recognition of the Government of the United States of ten municipalities of Jalisco for export, which will make it possible for the avocado from our State to participate for the first time in the Super Bowl market.
This participation will be 10 thousand tons (8% of a volume of 130 thousand tons that is expected to be exported nationwide), as reported by the Association of Avocado Producers and Packers of Jalisco (Apeajal).
In this regard, the president of Apeajal, Javier Medina Villanueva, explained that The shipment of 500 containers of the Jalisco fruit is expected for the Super Bowl window, so we are already working on the tasks to fill the orders.
He also noted that it is expected that by July 2023 (one year after the first shipment of avocado from Jalisco to the US), there will be between 80 and 100 thousand tons exported, according to the established goals.
He cited that other markets continue to be served in the rest of the world, such as Asia and Europe, so that it continues with a significant presence in these consumer segments.
Finally, the president indicated that The participation in the Super Bowl market is an incentive for Jalisco that comes at a time when there is a lower price of avocadocompared to last year, which is explained by the fluctuations in the market.
For her part, the head of the Secretary of Agriculture and Rural Development (Sader Jalisco), Ana Lucía Camacho Sevilla, indicated that this event, in addition to marking an event of great importance for the Entity’s avocado sector, is an impulse to redouble efforts in safety and sustainable development in this crop of great specific weight in Jalisco’s agriculture.
The Association of Avocado Exporters Producers and Packers of Mexico is made up of producers and packers from Michoacán and Jalisco; these two Mexican states are the only ones authorized by the United States Department of Agriculture (USDA) to export to said country.
Currently this market represents 84% of exports, although it is also exported to the rest of the world. According to figures from the Agro-Food and Fisheries Information Service (SIAP), a closing of more than three billion dollars in the export of Mexican avocados is expected.
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