Apple and Google have been in a rivalry for many years that, unfortunately, has only grown. This rivalry has grown to such an extent that the latest rumors speak of Cupertino’s developing their own search engine in order to completely break ties with Google.
Yes, you read it right. Apple I would have a search engine in my hands that, in principle, would fight face to face with Google’s. The development of its own search engine is something that Apple has had in mind for some years since it would be a practice that would allow the company to become independent of all the ties that unite it with Google.
Of course, to date it seems that the idea has been placated by the fact that Google pays a million-dollar amount so that its search engine is the one used by default on Apple devices. We are talking about a figure of 12,000 million dollars that Google enters directly into Apple’s coffers.
Taking this into account, the decision to launch your own search engine may not be very profitable and, in fact, they would have to invest a fairly large amount of money for it to have a function similar to that offered by Google, which has been with us for so many years and which has a most correct operation.
Apple seeks to break ties with Google and would do so by launching its own search engine
The idea of offering its own search engine to completely eliminate dependency on Google is interesting, but it is not the only advantage that it would present, since having a search engine would give Apple more control over the information that is presented to different users when use devices such as the iPhone, Apple Watch or the MacBook.
There are not too many details about it except what ArsTechnica has published, where they talk about a project that would receive the name of “Apple Search” and that would be the supposed name of the search engine that Apple would have in hand for your iPhone mobile devices, tablets, computers and even the Apple Watch.
Logically, Google would not be happy if this happened and, therefore, we would have to wait to see what its response to this situation would be like. At the moment these are only speculations and rumours, although you never know, especially coming from Apple, which tends to keep its projects under development with extreme secrecy..
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