In something that makes a lot of sense since we live in a world where immediacy is very important for users, there are millions of people who often prefer to watch videos on their phones than see an image as an advertisement or click on a link to read. an article. Change in the consumption of content that has led to the conclusion that video has become the most effective format to reach gamers on mobile devices.
This has been indicated in a study carried out by Adsmovil, which is a company that specializes in digital advertising solutions, which indicates that the video format provides an environment in which it is 100% sure that users will have a better layout, making them have a better reception of brand ads while they play.
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Adsmovil also ensures that thanks to this study, which was carried out in Spain, it can be known that 59% of mobile game players remember video ads better when they have seen them on their smartphone, than on television (22 %). Players who 79% prefer to see video ads as rewards in their favorite mobile games, in a community of users of various ages where a third are between 14 and 29 years old, leaving the rest almost 50-50 between the age range. 30-49 years and 50-65 years.
Finally, Alberto Pardo, who is the CEO & Founder of Adsmovil, indicates that: “the data confirms the great potential that video ads have in the mobile gaming environment to reach users. For this reason, the digital strategies of brands must take this format into account, which allows them to generate a greater return on their investments in digital, at the same time that they benefit from brand security, the efficiency and receptivity of the target audience typical of gaming” .
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