The war of statements between Microsoft and Sony is at its best. The American company once again responded to Sony’s complaints about Call of Duty and its recent comments about Xbox Game Pass, where it highlights the importance of the Activision Blizzard franchise and the success of the subscription service.
Despite Call of Duty being one of the biggest franchises in the industry and Xbox Game Pass being one of the most subscribed services, Microsoft believes that both products lack great market power. The company used this argument to position itself once again before the UK Competition and Markets Authority (CMA).
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Microsoft le resta impacto a Xbox Game Pass y Call of Duty
In a lengthy 111-page response, Microsoft responds to the CMA’s concerns about Call of Duty and competition in the subscription service arena. The company claims as such that “Game Pass does not have any market power.”
He adds that claims that Xbox Game Pass has a strong position in subscription services are an exaggeration. This is because it is only a part of Microsoft’s strategy to reach players and that it is not some kind of independent market, but one more option.
He also states that the service accounted for less than 5% of digital content distribution in the UK and noted that Sony currently has the highest revenue from this channel. He adds that his growth has not been as expected despite everything. “The reality is that Game Pass has no market power today,” Microsoft said.
On the other hand, he said something similar about Call of Duty. He recognized that the saga is loved by millions of people, but that its impact on the market is not as significant as the competition claims. He points out that the games in the franchise aren’t actually unique compared to other games in the genre.
In addition, he adds that they are not the titles with the best reviews by the specialized press or with the best ratings on Metacritic, where year after year they are surpassed by other proposals. Lastly, he argues that Call of Duty doesn’t have a gigantic impact on social media conversations.
He points out that in 2021 there were more than 2.4 billion tweets and that no game in the franchise was in the top 10 of the most commented titles on Twitter.
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