Just a couple of weeks ago we echoed the latest experiment that YouTube was carrying out on the platform: limit 4K resolution to paying users, that is, YouTube Premium subscribers. Criticism, of course, was not long in coming, and now YouTube has backed down.
Just like the company has confirmed Through its official Twitter account, the experiment has been “completely cancelled” and users should be able to “access 4K resolutions without Premium membership.”
we’ve fully turned off this experiment. viewers should now be able to access 4K quality resolutions without Premium membership. we’re here if you have other q’s
— TeamYouTube (@TeamYouTube) October 17, 2022
Behind the competition in subscribers
Everything indicates that this experiment, together with the one of showing ten ads per video that we discovered in September, is focused on attracting users to YouTube Premium. This membership, among other things, removes ads from the platform and includes YouTube Music, Google’s music platform that hasn’t quite taken off.
The most recent data is announced by Google in September 2021. Through a statement on the official YouTube blog, the company claimed to have reached the 50 million YouTube Premium and YouTube Music subscribers, including those who were in the test. Unfortunately, no user breakdown was disclosed, so we don’t know how many users are Premium subscribers and how many are Music subscribers.
Be that as it may, and sticking to the latest available data, YouTube is far behind its competition in terms of subscribers. To give some numbers, Netflix has 220.7 million “paying households”; Spotify closed the last quarter of the year with 188 million paying users and Apple addition 860 millones de suscriptores entre Apple Music, Apple TV+, Apple News, iCloud, Arcade y Fitness+.
Currently, YouTube offers two types of subscriptions namely YouTube Premium Lite and YouTube Premium. YouTube Premium Lite is worth 6.99 euros and removes the ads. Premium removes ads and also allows content download, background playback and Music Premium. Its price is 11.99 euros.