Damn inflation. Everything is more expensive than ever, and that makes it producing a dangerously vicious circle. It costs more for companies to produce, but who in the end pay the duck are the users. The last duck is called Nothing Ear (1).
What happened. Carl Pei, CEO de Nothing, has announced on Twitter that on October 26 the price of the Nothing Ear headphones (1) will go from the current $99 to $149. That represents a spectacular rise of 50%.
arguments. The fundamental reason, he adds, is “an increase in costs.” In the subsequent thread, Pei explains that “when we started developing it, we had three engineers. A year later we have 185.”
It is that now they are better, he says. In addition, he explains, fifteen updates have been released in the past few months “and it’s a completely different product than it was when we released it.”
But. All the technology products we buy have a guaranteed period of support and updates in which (at least) errors, conflicts or possible vulnerabilities are corrected. Improvements and new functions are often added, and that (almost) has always happened without the product rising in price. Pei’s argument is, to say the least, debatable.
inflation strikes. There are several companies that, of course, have affected the effects of inflation in last-batch products. Apple’s iPhone 14 they are a good example. Google, on the other hand, has kept the prices of the Pixel 7 at bay
difficult justification. The rise of the Ear (1) is certainly extraordinary, especially considering that manufacturing costs tend to decrease over time and that has allowed Sony and Microsoft, for example, who lost money with each console sold, to have started to reverse that trend. That it is also the same hardware product is especially striking, and although costs may have risen, justifying a 50% increase is very difficult.