With the aim of strengthening the leadership of Peruvian Fair Trade coffee exports, the second edition of the renowned international contest Golden Cup Peru will be held, in which producer organizations from the different coffee regions of the country will participate.
The manager of the National Coffee Board (JNC), Lorenzo Castillo, stressed that this event seeks a new approach to promoting our aromatic grain on the international stage.
“Our strategy is to move from micro-lots to high-quality fine coffee lots. The balance we have for 2021 is that 3,240 quintals have been exported as a product of the selection of these coffees at an average price of US$900 per quintal,” Castillo said.
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He added that this is the route that should be chosen to position direct income to a greater number of producers, in which the public and private sectors must work together, despite the problems that arise.
Castillo warned that it is expected that this year 250,000 tons of green coffee will be harvested, which implies 10% less than in 2021, but there are expectations of registering export income of almost US$1.2 billion due to high prices.
“We have a horizon of low production in recent years due to climate factors, fundamentally. Although there is now a situation of good prices, in 2024 there could be difficulties because Brazil will have a large production, of more than 70 million bags, which will affect prices”, he warned.
They seek to adjust to the demands of the international market
He highlighted the importance of creating a working group for the accreditation of zero carbon coffee from 2024 as required by the markets of Europe and the United States. Likewise, he assured that a great advance for this route is that there are already about 160,000 hectares of coffee certified as organic, and now the regulations and the alliance of the coffee chain are pending.
The coordinator of the contest, Gonzalo Lam, commented that in the first edition, last year, 104 micro lots and 27 full container lots from 64 producer organizations participated, a figure that they hope to exceed now.
“There were 131 participating samples, which is a significant number at the international level, seeing that, for example, in Colombia 25 organizations participated. This year our expectation is to reach 80 participants, which is 50% of the Fair Trade producer organizations in Peru”, he explained.
This year, the international leading judge of the contest will be the renowned Brazilian taster Cecilia Sanada, who has led competitions in Brazil, Colombia and Ethiopia, and will be in charge of the final to be held in Lima between September 27 and 29.
Support from the public sector
The executive president of Devida, Ricardo Soberón, highlighted the joint work that producers, exporters and the public sector have carried out for decades to bet on sustainable and competitive coffee farming.
For her part, the executive president of PromPerú, Amora Carbajal, highlighted the favorable social impact of fair trade coffee for small producers, for which she renewed her commitment to collaborate with this event.
“Last year we took samples of these microlots to buyers from markets in Europe, the United States and Asia so that they can taste and taste the excellence of our coffees,” he said, and assured that this year they will do the same.
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Finally, the Minister of Foreign Trade, Roberto Sánchez, highlighted that all the actors in the coffee chain have come together to seek to improve and achieve sustainable and competitive coffee farming. He stressed that it is a years-long effort that is bearing fruit.
“We are very aware of improving the performance of the public offer. All the achievements they mention would not be possible if there had not been a medium- and long-term vision. These achievements are not achieved in a year”, he acknowledged, expressing his appreciation to the small producers committed to growing quality coffees.
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