According to reports, the parent company of Facebook, Meta, is testing a new streaming platform called Super.
With “Twitch-like functionality” and only a small handful of influencers and creators so far able to test it.
Facebook already has its own live streaming platform on Facebook Gaming, who has sought to rival Twitch y YouTube.
But he struggled to make up a lot of ground as well as signing reasonably big names like Disguised Toast (who left after his contract ended) and the star of Warzone, Zack ‘ZLaner’ Lane.
Regardless of this, Meta is working on something entirely new to help creators go live, and apparently they’re calling it ‘Super’ and testing is now underway according to Business Insider.
Bloomberg first reported on Super in 2020, calling it a “cameo-inspired tool” similar to FaceTime.
However, according to the latest Insider report on August 2, they say that it “has become an interactive live streaming product, with functionality similar to Twitch.”
A spokesman for Meta said fewer than 100 creators, including tech influencer Andru Edwards and star of TikTok Vienna Skye, have tested the product so far, and a sledgehammer was sent to multiple influencers for feedback on the product.
Super is described as a platform for “digital meet-and-greet experiences” in documents obtained by Insider. It is not clear what exactly the production of Super for the live streaming platform Facebook Gaming.
As explained, Super would be a separate entity from other products Meta, included (presumably) Facebook Gaming.
It also seems like it would act more similar to a type of product TikTok Live, positioned more to allow influencers to engage with their audiences and “create a platform that enables a digital version of in-person meet-and-greet experiences.”