After the meeting of Netflix to evaluate the benefits of the company, big headlines have emerged, among which is the possibility that the new cheap subscription does not include all the content available.
This morning we learned the news that Netflix has lost another 1 million subscribers. Still, it made a net profit of $1.44 billion.
A few months ago, the platform launched a test program in Chile, Costa Rica and Peru that required subscribers to pay extra to share accounts with their friends and family. In these cases, users are charged an additional fee to add a new member to a Netflix account using an individual login linked to the main account.
We already learned yesterday that this has been expanded to Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic, with a somewhat different system, but with the same base.
With all this on the table and the company’s main belief that the loss of subscribers is mainly due to this aspect, We’ll see if it continues to expand the password sharing charge to other regions.
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Along with this, Netflix still working on a cheaper version with advertising. This is its main asset to attract those potential users who are slowly leaving the platform for others.
In the latest note to shareholders, the company announced that it expects to be ready to launch its ad-supported platform. in early 2023.
However, here come the curves as if that were not enough. you may find that you do not have access to some of the service titles available on the regular plan.
“Today, the vast majority of what people watch on Netflix, we can put on the ad-supported service. There are some things that we can’t and that we’re in discussions with the studios about, but if we were to launch the product today, members of the advertising level would have a great experience”, they explained during the call.
It’s not 100% clear on the exact date or if this new addition will finally be included, but of course, Netflix said that it plans to “start in a handful of markets where ad spending is significant”, which probably means the US and the UK.
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