Tod’s, the shares are losing value. But a year ago with Ferragni …
Chiara Ferragni e Tod’s, effect already vanished after only one year. It was news – we read on Truth and Business – the engagement by the group dell’influencer which was even called in board of directors from the Marches company of Diego Of the valley. Immediately the media hype was accompanied by a leap of the title on the stock exchange, as if the effect Ferragni could earn points on the Stock Exchange market. So it was, but the effect did not last long. Today the title Tod’s on the market it is worth less than when, in April 2021the entry of Chiara Ferragni on the board of directors.
It was April 9, 2021 – continues Truth and Business – and the title was worth little that day over 32 euros. The news saw the prices soar already in that session and then the upside became more and more robust. Up to almost double the price of the action a quota 63,85 eurothe maximum peak reached on 18 June 2021. In a nutshell it was a increment of the luxury group’s market value of a few hundred million euros in just two months. Yeah, but it really pays off for businesses to rely on the brand Ferragni? Is there a palpable return on investment in him? It depends. The media tend to emphasize the phenomenon and, especially in the world of the so impalpable image, difficult to estimate economic and financial impacts.
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