Although the concept of a metaverse was recently criticized by Phil Libin, CEO of proprietary virtual presentation software Mmhmm, as well as by other industry heavyweights, many of the major tech companies continue these types of initiatives.
Since Epic Games y Bandai Namco until SEGA y Microsoft, it’s clear that influential players in the tech and gaming spaces believe the metaverse is an important part of the near future.
Such is the interest in the metaverse that the sandwich maker Pringles plans to join by offering fans the chance to get paid to play the role of a NPC in Train Sim World 2.
This strange job listing is actually part of the advertising initiative “Stay in the Game” of Pringles. The result of a collaboration between Pringles and UK-based advertising company Grey London.
The candidates were selected at the end of June and the winner is expected; who will be paid $25.000 for his “work”, be declared on July 11.
It is not entirely clear what exactly they will do. And the ad campaign seems to be a strange way to connect Pringles and a raffle $25.000. All with themes from trendy games like the metaverse.
Pringles really entered the gaming sphere in 2021 through a promotion of Halo which Stephen Colbert made fun of.
Another strange collaboration happened in 2020 when it was thought that Pringles had accidentally leaked the price of Xbox Series X through an ad.
It turns out that the speculated sale price of approximately eight hundred dollars was off the mark, but oddly enough, Pringles y Xbox meet once again, albeit tangentially, as Train Sim World 2the title at the crux of this bizarre publicity effort, is available at Xbox Game Pass.
Like Pringles, Microsoft and Xbox seem to have the ambition to form a metaverse
The experience is theorized to be some sort of hybrid of work and play. With Mesh for Microsoft Teams, mainly business-focused, apparently spearheading proceedings.
This could later become a more fleshed out metaverse experience. Although, at present, the ambitions of Microsoft they do not seem to be as wide as those of Meta.
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