A few days ago, Twitter users echoed an unfortunate tweet written by the official Electronic Arts account. The company was trying to make a joke about single player games that didn’t end up sitting very well.
The tweeters did not like the mockery and neither did some of the workers of the company itself. Respawn’s Vince Zampella (Titanfall or Star Wars Jedi Fallen Order) did not laugh at the company’s “funny”for instance.
Star Wars Jedi: Survivor
EA’s history of multiplayer games and their abusive micropayments They are one of those topics that generate a lot of anger among the gamer community. The tweet went viral and unleashed the fury of many players.
A few days have passed, but what seemed like the typical fleeting Twitter controversy seems to have generated much more swell than expected. Why do we say this? Because at EA they have been in meetings because of this meme attempt.
As revealed by a USA Today report, “there’s been a brown tie at Electronic Arts.” An hour after the tweet was posted, company employees began sharing and echoing user criticism.
The idea was to try to turn the tweet on its head and turn it into something positive. The plan was for the official accounts of the EA studios to generate noise around the controversial tweet in a kind of somewhat improvised marketing campaign.
However, many pointed out that this idea could reinforce the image that many already have that the studios that belong to EA hate EA, so it ended up being discarded.
The most agreed-upon idea was to take responsibility and apologize, a source told USA Today. This didn’t pan out too well, though, as the response was an obvious cable pick-up: We accept defeat because actually playing single player games makes you an 11.
If you need to expand the capacity of your PS5, these hard drives are cheap and also allow you to install dozens of games on them.
In the meantime, EA’s board has organized roundtables and meetings with team members who have felt attacked. How could the tweet be approved? Here is the key to everything.
Apparently the official EA Twitter account is not run by EA or any department. I’m 99 percent sure the person who posted the tweet and his manager don’t even know about the commentary on single-player games from a decade ago, he comments in the report.
Everything could have been a monumental “bundle”, given that the person in charge of the social network was unaware of the controversial comment made in 2010 by the then president of EA, Frank Gibeau, where he commented that single player games were finished.
The funny thing is that some of EA’s top rated games right now are single player. This is the case of the excellent campaign of Titanfall 2 or Star Wars Jedi Fallen Order. The same cannot be said for some multiplayer like Battlefield 2042 or Anthem.
#details #EAs #unfortunate #tweet #singleplayer #games #happened #company #afterward #light