Even when the trade fair was canceled in April, people were already combative. “E3 will return in 2023 with a redesigned exhibition,” ESA said at the time. In the meantime, another “E3 summer” has passed, in which journalists in particular missed the E3. The trip to Los Angeles was a fine class reunion every year.
But in 2023 the E3 wants to attack again. After three years of physical abstinence, the industry association ESA wants to be the most awaited trade fair in the video game world again in the second week of June 2023.
A new partnership has now been announced. They brought on board ReedPop, the events company behind PAX, New York Comic Con, Star Wars Celebration and other major events.
Fans should look forward to “a week of gigantic AAA revelations, earth-shattering world premieres and exclusive insights into the future of video games”. “We’re thrilled to be bringing back E3 as an in-person event with ReedPop, a global leader in pop culture events,” Variety told ESA President and CEO Stanley Pierre-Louis.
The past three years have confirmed that E3 brings the industry together “like no other event”. That is certainly correct. But whether that will make E3 a successful event for video game fans remains to be seen.
In any case, it will – as of now – be a big showdown in 2023. In recent years, Geoff Keighley has loved to position himself with his Summer Game Fest in the E3 summer and it was announced that he would like to appear physically for the first time next year. Will be exciting.
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