The gap between the critical reception and the success of Diablo Immortal is quite large. Free-to-play action RPG had the biggest launch ever for a Diablo game in terms of sheer numbers and raised over $ 24 million in revenue in its first two weeksbut it has also been widely criticized for its aggressive monetization, with many criticizing the way it goes heavily pushes players to spend money in its endgame.
The president of Blizzard, Mike Ybarra, however, defended the game and its monetization. In a recent interview with the Los Angeles Times, Ybarra stated that most of the game is accessible to all for free. and that it is only in the endgame that problems with microtransactions occur, and that ultimately feels “very good” about the game as an introduction to the series. Blizzard itself told the LA Times that “most players” don’t spend any money on the game.
When we think of monetization, at the highest level we asked ourselves: How can we offer a free Diablo experience to hundreds of millions of people, who can literally do 99.5% of everything in the game? The philosophy has always been to focus on great gameplay and make sure that hundreds of millions of people can tackle the entire campaign at no cost. From that point of view, I feel very good as an introduction to Diablo.
Blizzard recently confirmed that Diablo Immortal will receive two updates in Julyone of which will be the first major content update in the game.
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