The activity of the 9-time world champion from Pesaro did not stop after the end of the competitions: let’s find out how he diversified his business between old passions and new technologies
Valentino Rossi no longer races, except for pleasure in Gran Turismo. The legendary number 46 of him was withdrawn from MotoGP, complete with a ceremony at Mugello. He is an ex, but up to a point. The truth is that icons never set and, in the age of sport business, they are able to capitalize on success and popularity even after they stop competing. In the case of the rider from Tavullia, the entrepreneurial streak emerged immediately: Rossi entered the collective imagination not only for his incredible centaur skills but also for his being his character. Thus, over the years, six companies have been set up around the VR46 brand.
