Football, the Milan brand is booming (+ 75%): but that of Real Madrid remains the first in the standings
After it scudetto, the brand skyrockets. The brand of the Milan champion of Italy, with a jump of 76% after winning the championship, flies and touches the value of 269 million euros. In Italy, however, the club with the strongest brand remains there Juventus. In fact, with a jump in the value of 25% (for about 705 million euros), the Bianconeri precede Inter (brand value + 30% to 495 million). Then follow the Naples (brand value + 32% to 182 million) and the Rome (brand value + 49% to € 181 million).
Moving on the international axis, the real Madrid is confirmed on football brand most appealing in the world, with a value that reaches 1.5 billion euros compared to an increase of 19%. But that is not all. According to the brand Finance “Football 50 2022”, the Spaniards also rise to first place as the strongest brand in the world. A growth also motivated by the reversal of the trend after the 10% drop due of the Covid emergency.
The teams do not change, but the podium changes behind the Realwith the Manchester Citywhose value also grew by 19% to just over 1.3 billion, which exceeded the Barcelonawhich grew by only 5% for a value that is around 1.3 billion and which loses the second position for the first time since 2015. Behind the Spaniards of the Boat salt on Liverpoolwhile the Bayern Monaco collapses from first to fifth place.
As mentioned, the real Madrid also leaps to the top as the strongest brand, with the brand Finance which quantifies the force with which brands influence stakeholders through the marketing investmentsthe image return, reputation and the business performance.
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