The championship of A league recently reached its conclusion, it has substantially divided the evaluations of those who see balance as a guarantee of success and those who, on the other hand, emphasize a leveling down, such as to make the competition more balanced but without excellence. Beppe Marottamanaging director ofInter second in the standings, today took part in the appointment for the 130th anniversary of The morning and focused on the current state of Italian football.
These are his words, far from flattering: “Having 45 years of experience in this world, coming from the pitch and desk, in 2000 we were the El Dorado of football in terms of matches and signings. The players came here, like Maradona, and ended their careers here. Today ours is a transition championshipsee Lukaku e Judge who came from United and Real and then asked to leave at the end of the season. We suddenly lost positions, I wonder: why? We weren’t ready for change, the British understood this starting from the product in terms of sales, as well as for selling to the media. We have lost competitive power in 20 years. In the context of the enhancement of media rights, they started much earlier than us and today we are in a 1: 4 ratio. From the patronage model, we found ourselves unprepared to change our business model ” reports calciomercato.com.
On the more sustainable football: “Sustainability is fundamental, being a popular phenomenon, if we asked ten fans what they would prefer between a club that wins the Scudetto risking default and a virtuoso who comes fifth, eleven would say the first. But beyond that, the manager must be very balanced. There sustainability is an obligation, because we also comply with the provisions of the football system such as UEFA licenses and national licenses. Then, it is necessary to understand that costs must be contained: the cost of labor today is close to 60-70% of turnover, a manufacturing company would see bankruptcy around the corner. We need to reduce costs before exploiting resources, then we have to look at competitiveness. And this, also in European terms, also gives a long life to the intermediate clubs that are part of the Serie A context. “
On the future of Inter: “The core business is the game of football, I mainly deal with this. The management goes on with a project started a few years ago and which must continue in the search for sustainability, not forgetting that we aim to be included in the first four that go to the Champions League, because from there come tens of millions that are used for management “.
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