The authority monitors the risks of unfair commercial practices to the detriment of consumers
The Antitrust lights a beacon on the ‘Shrinkflation‘, that particular marketing technique through which companies reduce the quantity of product in the packages, keeping prices substantially unchanged.
The Authority said the director general for consumer protection, Giovanni Calabrò in hearing the Commission of Inquiry on the protection of consumers and users, “is monitoring the phenomenon in order to verify whether it may have relevance for the purposes of the application of the Consumer Code, with particular reference to the discipline on unfair commercial practices” .
Calabrò therefore assured that “the Authority is well aware of the phenomenon” and in addition to the growing attention paid by the press – which has repeatedly raised the alarm on the “shrinkage” of the packaging of products, especially food and home hygiene – specifies that he has received a report from a consumer association about this conduct. The head of the Antitrust Authority underlines that “what is relevant is not the reduction in itself of the quantity of product contained in the package – a prima facie legitimate business decision – but the transparency of this change towards the consumer. In this sense – he concludes – such conduct the decrease in the quantity of product for the same size of the package, in the absence of an adequate warning on the front label, could be considered worthy of further study “.
Shrinkflation, Coldiretti’s comment
“Shrinkflation is just the latest gimmick to unload the cost increase fueled by the war in Ukraine on the weak links in the supply chain as consumers and producers – complains Coldiretti in commenting on the Antitrust decision -. With the war, speculations and speculations multiply. unfair practices on food products, ranging from attempts to reduce the quality of products offered on the shelves to misleading labels to cutting the compensation paid to farmers below production costs. The result is that more than 1 in 10 farms ( 11%) is in a situation so critical that it leads to the cessation of activity, but about 1/3 of the national total (30%) is in any case forced at this time to work in a condition of negative income “.
The situation is defined as “unacceptable” by Coldiretti which highlights, starting from Ismea data, that “for every euro spent by consumers on fresh and processed food products, just 15 cents go on average to farmers but if we consider only processed products, the remuneration in campaigns even drops to just 6 cents “.
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